Every organization is set up with the intention of sale of either products or services. And each one of them needs to promote their product or service to survive in the market. These are times of “survival of the fittest” and each organization has to prove that it is fitter than the other. All these organizations obviously preach that their products or services are the best as compared to their competitors but they need to prove it to the customer today because ‘Customer is king”. When an organization or individual has made a decision to buy a product or avail of a service they request for a quote from organizations that offer the desired product or service and a Proposal Letter is then sent by these organizations. A Proposal Letter is a price quotes or benefit description offered to an individual to make an attempt for a sale. A Proposal Letter is an official formal letter so the language also needs to be professional and formal. Since a sale has not yet been made the tone of the lett...